John Pacheco promoted to Executive Editor
Dripping Springs Century News Editor John Pacheco has been promoted to executive editor, Publisher Lance Winter announced.
"With his leadership, John has played an integral role in the growth and success of the Century-News over the past two years," Winter said. "I know his dedication to community service and newsgathering will guarantee its continued success."
In the last year the Century-News has launched a fresh new vibrant look to its website while continuing to play a pivotal role in publishing valued special products, such as the Dripping Springs Chamber Directory; and both spring and fall Visitor Guides for the Dripping Springs Convention and Visitor's Bureau. Online, the Century News has added additional articles and content to supplement the printed edition, and The Century News has also increased its presence on social media for more speedy news reporting.
"Too often news deals with the bad or the superficial," Pacheco said. "Over the past two years, the Century-News has shone the spotlight on its volunteers, non-profits, churches and formed important community alliances with area non-profits like the Burke Center, Knights of Columbus, The Dripping Springs Community Library, and area veteran groups.”
The Century-News has also promoted local area business that makes up the Chamber and tourism in a way that can only be done by someone who lives in the community and understands it. “I’m an admirer of the work being done at the Chamber and the Visitors Bureau. As such, it’s important that the paper support their efforts in promoting our local economy.”
That promotion and spotlight also shines on local schools. "We shine the spotlight on the accomplishments of area students and educators," Pacheco added. "All of this is something outside news outlets just don't do—And we don’t limit ourselves to just reporting athletics, but we also cover our scholarship winners, our gifted education innovators, and the non-profits that support education.”
Pacheco said just as important is what the Century-News is not.
"We're not ‘gotcha’ journalism," he added. "We don't manufacture headline crisis to raise up the dust. We don't create innuendo.”
Pacheco has lived in Dripping Springs for more than 25 years, and is a Desert Storm Army veteran. After retiring from his business career, he sought the position so he'd have a platform from which to interact with the community and "shine the spotlight on the good people do locally."